
HODDIE
¡En La Torre!
¿Alguna vez se han preguntado quien invento la pieza mas cómoda como son las HODDIES?
Pues déjenme contarles un poco sobre este gran descubrimiento, que a mí en lo personal me dejo impresiona, puesto que es una prenda tan básica que hoy en día la usamos para todo …
Y créanme que yo soy una experta en encontrar TESOROS ¡Verdaderamente una joya!

HISTORY
Para la inmensa mayoría de la población, la sudadera es un básico de fondo de armario.
Convertida en un icono funcional, versátil y cómodo, esta prenda tan normalizada fue una auténtica innovación para la sociedad en su momento.
Al igual que lo fueron los vaqueros, la sudadera se diseñó para trabajadores como uniforme laboral. Unos orígenes humildes y para muchos desconocidos, pues se utilizó por primera vez por los vendedores de frutas y hortalizas, en el siglo XIX en Francia, para resguardarse del frío.
ORIGEN
- En estos mismos mercados franceses se formaría también el término ‘chándal’, un concepto que se refería al vendedor de ajos y que provenía del vocablo francés “marchand d’ail”. No sería hasta el año 1926 que se introduciría en el mundo deportivo.
- El retailer Benjamin Russell fue el “padre” de este nuevo jersey deportivo de algodón que pretendía mejorar la uniformidad de los jugadores de fútbol americano. Todo comenzó con las quejas constantes de su propio hijo de la picazón que le producían los jerséis de lana, razón por la que Russell comenzó a experimentar con el algodón, material que se utilizaba para la ropa interior femenina.

Su diseño se convirtió en todo un éxito. Pronto Russell lo comercializó por todo el país, extendiéndose a las demás equipaciones deportivas, especialmente en el ámbito universitario.
- En 1930, la firma Champion las añadiría para proteger las cabezas del frío de los trabajadores cuyo empleo se realizaba a la intemperie. Más tarde, la marca proveería sudaderas al ejército estadounidense para sus entrenamientos.
- En los siguientes años, la sudadera experimentó ciertas variaciones, como por ejemplo incorporar la cremallera para vestirse con más rapidez. A pesar de que era una pieza destinada a los hombres, las mujeres comenzarían a vestirlas “robándoselas” a sus novios en la universidad. Aquí fue cuando surgiría la estética college con los logos de las diferentes facultades estampadas en las sudaderas.
- En la década de los setenta cambió el deporte por la cultura urbana. La estética del hip hop se apoderó de esta pieza y la convirtió en parte de su ADN. Pasaría a un formato mucho más oversize, con estampados e incluso grafitis impresos. De hecho, los grafiteros la utilizarían para esconder su identidad y pintar su arte en vagones o paredes de los edificios.



Tags: Fashion, Fast Fashion, hoddie
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